Sportsbook solutions provider SBTech has become one of the first suppliers to launch its solutions in Cyprus following a partnership with licensed operator Winmasters.
Following an agreement six months ago, Winmasters.com.cy is now offering Cypriot players access to SBTech's sports betting product in both Greek and English.
The supplier said that the launch continues a trend that has seen it become a key sportsbook supplier for operators in newly regulated market, having been among the first sportsbooks provider to enter the Portuguese, Czech and Romanian regulated markets in recent years.
The rollout of its sportsbook with Winmasters.com.cy further strengthens the relationship between the companies, which has already seen the operator roll out SBTech's solutions in Romania.
"I'm delighted that our ongoing relationship with SBTech continues to bear fruit," said Christos Protopapas, sales and operations director for Winmasters, one of eight operators to be awarded a Class B licence by the Cypriot National Betting Authority.
"The power and flexibility of the company's sportsbook and back office systems, as well as the quality of its real-time reporting, is delivering solid growth for us across the board, and the speed with which our Cyprus launch has been achieved gives me great confidence that we will attain all our goals in this exciting new market."
SBTech chief executive Richard Carter added: "The successful on-schedule launch of our complete tier-1 solution for Winmasters' Cyprus operation is thanks to the hard work of all our teams and the strength of our partnership with this uniquely dynamic operator.
"I'm particularly pleased that once again, SBTech is the first sports betting provider in a newly regulated market, a trend that we intend to maintain."