London-listed GVC Holdings is continuing to overhaul the sites it owns through its acquisition of, with a new front-end rolled out for its bwin casino offering.

The new website features an overhauled and enhanced user interface, alongside a range of other improvements.

"We've spent much of the past year improving the product offering at bwin casino, today we are delighted to unveil a new website that reflects the quality of the product," bwin head of casino and gaming Paris Anatolitis said. "We hope our players will love the new casino experience as much as we do."

The update sees a new graphical display go live, with a clean and uncluttered layout. A new category for featured games, allowing the operator to push new and relevant content to players and a grid categorisation system to help users better sort game formats and features, have also launched.

Live casino has been given its own category to speed up access to the operator's new Evolution-powered live dealer area, The Clubhouse.

A number of additional improvements have also been made, such as the option to launch games either embedded in the site or in a separate window, as well as back-end updates such as enhanced promotional and SEO tools.

Finally, the site has been optimised to offer a harmonised player experience across desktop and mobile.

The front-end overhaul is the latest in a series of major improvements to the bwin casino offering made in the past year. Over this time more than 650 slot, skill and soft games from 20 suppliers have been added to the site.