Pennsylvania's Mount Airy Casino Resort has launched Play Mount Airy, a free-to-play gaming site developed in partnership with Novomatic's Greentube Pro.

The social casino features the look and feel of the land-based casino, including a virtual recreation of the lobby and main casino, and is intended to drive visitation to the venue.

"Our goal was to build a social platform that delivered part of the Mount Airy Casino Resort experience into players' homes and hands," Mount Airy executive vice president and general manager John Culetsu commented. "We are proud to offer this platform to our regional players as well as casino enthusiasts throughout the country."

The product has gone live for desktop, tablet and smartphone devices under an agreement signed in March.

Play Mount Airy becomes the third social offering to be developed for a major land-based venue by Greentube's social subsidiary BlueBat Games, following launches with Foxwoods Resort Casino in Connecticut and Minnesota’s Treasure Island Resort & Casino.

"Social Casinos are the gateway to attracting new players to visit a casino property and the means by which casinos can entice previous players to return," Greentube North America president of market development Gabriel Cianchetto explained.

"With our assistance, Mount Airy Casino Resort is aptly positioned to deploy the latest marketing technologies and game content."

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