Betfred has become the latest British bookmaker to agree a media rights deal with The Racing Partnership (TRP).
The agreement allows Betfred’s 1,668 UK betting shops to show racing from fifteen Arena Racing Company (ARC) owned racecourses and seven independents.
“We are really pleased to have agreed this deal with Betfred,” said ARC chief executive, Martin Cruddace. “Under Fred Done’s leadership Betfred and the Tote have been a significant supporter of British Racing and it is important to us that Betfred shops can show TRP’s extensive content.
“We can now look forward to working with Fred and his team in a collaborative manner which allows us all to help promote and grow betting on British Racing.”
Betfred Retail and Totepool UK managing director Mark Stebbings added: “We are delighted to have completed a deal with The Racing Partnership and once again we are now able to show horseracing from all British racecourses to our customers.”