After years of stagnation and frustration, the poker market is about to get a shake-up with Italy, Spain, France and Portugal announcing a deal to share liquidity.

The poker liquidity sharing deal has been in the offing for some time but was only officially announced at the beginning of last month.

The prospect of it has already encouraged France’s market leader Winamax to plan openings in Spain, Italy and Portugal. 888 is planning its Italian poker launch before the end of the year and will consider Portugal for the first time. Playtech is hoping the plan will encourage more licensees to embrace and promote the vertical. PokerStars is the only operator with licences in all four jurisdictions and will be licking its lips. Or will it?

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