Ladbrokes will serve as the in-stadium betting services provider to Scottish Premier League side Rangers FC until 2019 under a two-year extension to the existing partnership.
"We are delighted to confirm Ladbrokes will continue as the Rangers' retail betting partner," Rangers managing director Stewart Robertson said.
"The club has enjoyed a great relationship with Ladbrokes over the years and are delighted that they will be with us for the next two years."
Rangers had "a number of retail betting options" when looking for a partner to provide the services, the club said, but had always viewed Ladbrokes as its preferred partner.
"It's fantastic news that we'll be providing the betting services again for Rangers at such an iconic location in Ibrox Stadium," Ladbrokes regional director for Scotland and Northern Ireland Christopher Hector said.