Sports data specialist Perform Group has signed a five-year partnership with the governing body of Spanish football to establish a new datacentre covering the competitions it organises.
The La Liga Official Data Centre has been created through a new five-year deal with Perform, and will be responsible for ensuring La Liga maximises the use of official data across multiple industries and channels.
The agreement covers the Liga Santander, Liga 1|2|3, Copa del Rey, Supercopa de España, Second Division B, and the Spanish Women's League.
"We are delighted to be broadening our relationship with one of the world's most exciting football leagues," Perform chief commercial officer Jacopo Tonoli said. "The innovative partnership will see us working with La Liga to deliver the best quality sports data globally, across multiple sectors and channels.
"It gives La Liga control over their data rights, with full access to the market-leading industry expertise and sales network of Perform," Tonoli said. "We are thrilled to be able to add La Liga to our official data rights portfolio."
The datacentre will be overseen by Perform subsidiaries Opta and RunningBall. Opta will provide match data to various La Liga channels, including TV broadcasts. Its data scientists and editorial team will look to leverage information gathered on the leagues to ramp up fan engagement, create assets for the league's commercial partners and better connect with Spanish football's global fanbase.
It expands on an existing partnership between La Liga and Opta.
RunningBall, meanwhile, will work predominantly on collecting data for betting purposes. Its network of scouts will be accredited and will collect data on every La Liga-organised match, helping power "the best possible live betting experience" on Spanish football.
Perform's Integrity Operations team also support La Liga, working to prevent match-fixing by monitoring matches.
"This agreement deepens the relationship between La Liga and Perform, two innovative brands," said Melcior Soler, director of audiovisual at La Liga. "The La Liga Official Data Centre will allow us to enhance the delivery of competition data across the world through internal and external channels, taking advantage of Perform’s distribution and commercial reach and experience."