London-listed bookmaker William Hill has expanded its partnership with BD Stadia, a subsidiary of BD Sports Group, to roll out in-stadium betting solutions for the stadiums of six English Football League teams.
The new agreement builds on the existing partnership between the two companies, under which they have launched matchday betting services for Premier League teams Tottenham Hotspur, Chelsea and Everton.
The pair will now launch William Hill-branded services for two more Premier League clubs, Huddersfield Town and and Stoke City. Championship teams Bolton Wanderers, Preston North End and Queens Park Rangers will also go live with the service, as will League One club Bradford City.
"BD Sport have done an excellent job activating our stadium betting partnership rights with Chelsea, Everton and Spurs, and we are delighted to be able to extend our relationship with these new Premier League and EFL club deals," William Hill marketing director Kristian Welch said.
The betting service includes betting booths, uniformed staff and special matchday coupons, and will operate in both the general stadium concourse and in corporate hospitality suites and boxes.
Fans will be able to place bets on matchdays, then collect their winnings at any of the operator's licensed betting offices, or via direct deposit to their WilliamHill.com account.
"It's exciting that William Hill have recognised the dynamic engagement our service provides on a match day at White Hart Lane and Stamford Bridge and are partnering with us to expand that across the country," BD Sport Group joint managing director Tony Warwick said.
"We are extremely pleased to be working with them for the next two years and look forward to football fans collecting their winnings on line and in shops."