Stockholm-listed iGaming solutions provider Aspire Global has entered the regulated Portuguese market through a partnership with the country’s leading media group Cofina.
Founded in 1995, Cofina currently holds a portfolio of five newspapers, including Portugal’s leading daily newspaper Correio da Manhã and sports daily Record, as well as four magazines and cable TV channel cmTV.
“Entering Portugal is in line with our long-term strategy to focus on regulated markets through partnership with well-established local players,” said Aspire Global chief executive Tsachi Maimon. “Media companies in regulated markets possess a unique opportunity to generate new income streams leveraging their established brands, and we couldn’t have chosen a better partner than Cofina.”
The media group will launch its new iGaming offering under the Nossa Aposta brand, which was recently granted an online slot licence by Portuguese regulator Serviços de Regulação e Inspeção de Jogos. Cofina is the 7th operator to be granted a licence in the Portuguese market, with a total of 11 licences now issued across all products.
The Aspire-powered NossaAposta.pt will offers players online slots and plans to launch casino games and sports betting, although Cofina is yet to be granted a licence for sports betting and casino games.
The supplier will also provide a range of services to the new site including payment solutions, risk and fraud management, advanced analysis tools, CRM, customer support and VIP management.
“We are excited to start operating in the Portuguese online market together with Aspire Global,” said Fernando Paes Afonso, CEO of Nossa Aposta. “Combining our own extensive media knowledge with their wide experience from online gambling, enables a unique and attractive offering for our players.”