London-listed gaming solutions provider Playtech has announced William Hill and GalaBingo.com as the first winners of its Playtech Awards scheme, which recognises continued innovation and support of the supplier’s products.
The scheme is comprised of three seasonal awards; Spring, Autumn and Winter in addition to an annual award, with all winners decided by an internal Playtech judging panel.
William Hill won the Spring Playtech Award for its success in integrating and launching the Playtech Single Wallet across its sports and casino products across all channels, which significantly improved cross-sell and the overall customer journey. A TV campaign in the UK that promoted William Hill's Playtech-powered online casino one week after the launch of the new single wallet resulted in a significant uplift in net gaming revenues, and saw active players increase substantially between February and June this year.
The judging panel recognised William Hill's achievements due to its "close collaboration with the Playtech Projects team at a key stage in development" and its ability to "successfully cross-sell its products using its new Playtech Single Wallet".
A 'Highly Commended' award was given to Playtech licensee Veikkaus, with the panel finding the operator had worked closely with its Playtech account and projects teams to create an omni-channel launch for Playtech's popular slot game White King.
Ladbrokes Coral-owned GalaBingo.com won this year's Autumn Playtech Award for the launch of its innovative Cashpot games, with features enhanced jackpot functionality.
Following in-depth player feedback, GalaBingo.com worked closely with Playtech to develop the Cashpot games at the end of last year, which combines popular game engines with a new jackpot mechanism. Rather than triggering on a reel set criteria, the jackpot is triggered by player stakes over time, meaning that the more time that passes, the more likely the jackpot will be triggered.
Cashpot Slot, launched last December, was the first game in the series and remains GalaBingo.com's most popular Playtech slot. The internal judging panel said Gala's proven jackpot retention mechanism "has helped to keep players engaged" and that it has a continued commitment to "guaranteeing a winning experience everyday".
A 'Highly Commended' award was given to Boylesports, which released a new Platrech-powered casino front-end, and William Hill for its work with Playtech's BI team to create a new jackpot platform solution.
"This initiative has worked extremely well with all our licensees eager to take part and showcase the innovative ways in which they market our industry-leading products," said Playtech's chief operating officer Shimon Akad. "We're delighted that GalaBingo.com and William Hill have won this year's second and first Playtech Awards.
"We pride ourselves on creating and delivering best-performing leading technology and great customer service, and work closely in partnership with all our licensees to build the best offering. I'd like to thank them for their continued support."
William Hill's head of casino and poker Ishai Amit commented: "We're delighted to win the Playtech Award. We work closely with the team there and this year has been pivotal in developing and deploying our single wallet solution which, thanks to close collaboration and hard work on both sides, has gone to plan."
GalaBingo.com's brand director Angus Nisbet added: "Cashpot games have been a great success and the team at Playtech have contributed a great deal to this. We have a great relationship and winning the latest Playtech Award is recognition of everyone's efforts and achievements in the last year."