Casino games developer Yggdrasil Gaming is moving into the online bingo sector with the launch of a new mobile-first product.
Set to be released in the next few months, the bingo product will encourage social interaction through a mobile optimised secure chat function while allowing operators to incorporate Yggdrasil slots into the bingo interface to enable simultaneous gameplay.
This will be supported by operations services including chat hosting, network promotions, game schedule management and liquidity via networked rooms, with the option for private operator games. The product will also be made available to bingo networks on the market.
“We’ve been analysing bingo for some time and have realised there’s exciting potential to innovate in what has become a relatively dormant area of the industry,” said Yggdrasil chief executive Fredrik Elmqvist. “With our in-house social and gaming expertise, we believe we can offer a fresh dimension to bingo.
“This can attract a new demographic of player to the market on a much lower CPA (cost per acquisition) basis compared to casino, driving revenues directly and indirectly through our BOOST tools and mini-slots integration,” Elmqvist added.
“On launch, players will recognise industry-first features for bingo which have been adapted from the wider casino space, reinvigorating the much-loved pastime and raising the bar against other products on the market.”