The Stars Group's sports betting brand BetStars has become the first international operator to go online in the regulated Czech Republic iGaming market.

Having secured an online betting licence last month, has been launched, offering odds on more than 20 popular sports and a range of bet types, though licensing restrictions mean the popular Spin & Bet product cannot be rolled out.

"It is a great honour to be the first international sports betting operator to launch in the Czech Republic," BetStars managing director Zeno Ossko said.

"The BetStars team have worked very hard to make this a successful launch and we hope customers in the Czech Republic will enjoy the range of betting options available."

The launch further strengthens The Stars Group's presence in the Czech Republic, with its flagship brand PokerStars the first to secure online poker and casino licences in the market.

Shares in The Stars Group Inc (TOR:TSGI) closed down 0.03 per cent at CAD$30.59 per share in Toronto on Thursay.