Cherry-owned iGaming operator ComeOn has launched a new online casino brand targeting the Swedish market., which translates as ‘faster’, has been launched in Sweden under ComeOn’s Malta licence and offers faster withdrawals and casino play, without a time-consuming registration process.

The new site avoids the registration process by verifying a player's identity by their bank account. The service is provided by payment processor Trustly and allows instant deposits from 11 financial institutions.

“We see an increasing demand among players to have a faster and more seamless gaming experience,” explained ComeOn interim CEO Tomas Johansson. “We strongly believe in a future where we simplify the experience for the user and take away unnecessary waiting times and time-consuming steps.

“With we are taking a major step in this direction and it feels great to be able to be the first operator to offer instant play, faster withdrawals combined with tax free winnings to the Swedish players. will be a great addition to our already strong brand portfolio and we are already working on bringing more features and improvements to the site.”

The instant deposit casino is similar to that offered by Global Gaming 555's Ninja Casino brand, which also uses Trustly to verify players by bank deposit.

Shares in Cherry AB (STO:CHER) were trading down 0.41 per cent at SEK48.00 per share in Stockholm Thursday afternoon.