Sports betting provider Playtech BGT Sports (PBS) has launched its Bet Tracker app on the Google Play store for the first time.

BetTracker allows customers to place bets on self-service betting terminals (SSBTs), track their progress and cash out on mobile devices, and was previously only available via an in-store download.

Betfred’s branded version of the app is the first to go live on Google Play, with bespoke versions for other operators including Boylesports, Sean Graham, Joe Jennings and Jenningsbet set to follow.

“BetTracker has proven increasingly popular in recent months and this is set to continue with so many of our partners, including Betfred and BoyleSports, now hosting their own bespoke versions on Google Play,” said John Pettit, Playtech BGT Sports’ managing director for UK, Ireland, Asia and Australia.

“Google’s decision to allow betting apps on its store has been of great benefit to the industry. BetTracker is now exposed to a far greater audience and we’re seeing exponentially more tickets transferred to the app each week.”

Mark Stebbings, managing director of Betfred Retail, added: “Our customers have increasingly taken to the BetTracker app since we released it earlier this year, and with it now being live on Google Play we expect to see a further uptake in bet transfers as it is much easier to install.”

Shares in Playtech plc (LSE:PTEC) were trading marginally higher at 875.40 pence per share in London early Tuesday.