London-listed Gaming Realms has signed an agreement with UK charitable lottery operator The Health Lottery to develop a new online gaming site.
The long-term partnership will see the operator launch Health Games, a new site powered by Gaming Realms' proprietary platform and operated on a revenue share basis, with Gaming Realms also serving as a supplier of instant win games to the Health Lottery.
The deal expands on Gaming Realms existing partnership with The Health Lottery's parent company Northern & Shell, which has seen the launch of Expresswins.co.uk for tabloid newspaper The Daily Express and Starwins.co.uk for The Daily Star.
"Gaming Realms has been one of our trusted partners for almost two years, delivering exceptional results, well above the targets," Northern & Shell director of gaming Yakir Firestane said.
"As such, it was only natural for us to approach them when we decided to develop a new gaming site under The Health Lottery brand. We have very high expectations for this new brand."
Shares in Gaming Realms plc. (LSE:GMR) climbed to over 13.00 pence per share on the news Wednesday, but were trading down 9.02 per cent at 11.10 pence per share in London early Thursday.