London-listed gaming solutions provider GAN has sealed a partnership with SBTech to offer a sports betting solution to operators in the United States.
The strategic partnership positions the companies to enter the US sports betting market in the event that the US Supreme Court overturns the Professional and Amateur Sports Protection Act (PASPA).
This will see SBTech's sportsbook solution integrated with GAN's GameSTACK platform, allowing US casino clients to launch online and retail sports betting.
GAN currently provides real-money and free-to-play gaming products to more than 70 casinos across the US.
"GAN has been asked by several clients to review, procure and support the delivery of a sports betting solution both online and in the on-property retail channel in the event PASPA is overturned," GAN chief executive Dermot Smurfit explained. "We have conducted a lengthy diligence process in Europe to identify a preferred sports betting partner based on their technical capability, US licensing suitability, ability to integrate seamlessly with GAN's enterprise software platform and the sophistication of their managed sports services.
"We are delighted to announce this strategic relationship with SBTech."
The Supreme Court is currently considering New Jersey's appeal against PASPA, prompting lawmakers across the US to introduce bills to legalise sports betting in the event that the prohibition is found invalid.
SBTech chief executive Richard Carter commented: "GAN is a licensed, trusted partner to more than a dozen US casino operators equipped with unique intellectual property and a proven track record in delivering and growing Internet gaming businesses in the United States.
"This partnership is logical for SBTech and permits SBTech to rapidly introduce its sports betting technology and services to a wide range of US casinos with a view to being the first to settle a US sports bet online and on-property in States such as New Jersey and Pennsylvania, in close collaboration with GAN."
Shares in GAN plc (AIM:GAN) were unchanged in London Monday morning at 31.00 pence per share.