Mexican land-based casino operator Logrand Entertainment Group has selected BtoBet as its new technology partner for the launch of its Strendus interactive division.

Logrand was established in 2005 and currently operates 14 casinos across Mexico, including 6,000 gaming terminals at venues in Cancun, Guadalajara and Monterrey.

The company described its online move as an "essential complement" to its land-based business, with BtoBet selected following a detailed Request for Proposal (RFP) process.

"Logrand Entertainment Group, as a reputable Mexican company, has high expectations in terms of service providers and has always required the highest standards to be able to compete with international operations in the region and create long-term partnerships with all its business associates," Logrand's chief operating online officer Lenin Castillo explained.

"Our group and BtoBet share the same vision to anticipate future needs of global audiences by listening to their customers instead of seeing what competitors are doing."
BtoBet chairman Alessandro Fried added: "We are very proud to support Logrand Entertainment Group as a partner in Mexico. We share the same vision of business and the interactions between our teams is very cooperative.

"The growing number of online and mobile gamblers in Mexico and LATAM, is indicating the need to adopt a suitable platform and fitting software to have the greatest insight into players' data and behaviour in order to drive and manage the gaming business in the most efficient way.

"In this perspective, we firmly believe our technology and solutions will effectively allow Strendus to reach great achievements."