Oslo-listed Gaming Innovation Group (GIG) has strengthened its sports betting offering through a long-term partnership with digital sports content and media group Perform.
The long-term agreement will see Perform's RunningBall subsidiary supply data from international sports events to GIG, which it will use to provide odds to its B2B clients and proprietary brands.
As part of the deal, Perform has taken charge a network of scouts in Norway from GIG, which will be used by the supplier to increase its [...]
