Stockholm-listed iGaming solutions provider Aspire Global has launched its new SBTech-powered sports betting platform, which has initially gone live with its brand.

Launched ahead of the FIFA World Cup in Russia this summer, the new sports betting platform is part of Aspire's long-term growth plans and is designed to deliver an enhanced offering to its clients.

The platform offers over 65,000 events per month, including 20,000 live betting events, alongside popular features such as Full and Partial Cash Out, Fast Markets, and Robotip - a widget that scans pre-match and live football betting markets and instantly recommends bets in real-time when certain scenarios occur.

“Sports betting is a pillar of Aspire Global’s long-term strategy for international growth, and the timing of the launch, ahead of Russia 2018, couldn’t be better,” said Aspire Global chief executive Tsachi Maimon. “As the biggest iGaming vertical out there, I am confident sports betting will be a great addition to our platform.

“We are thrilled to add this new and engaging vertical to our solution, and are confident that the collaboration with SBTech will be a successful venture for both parties.”

Maimon added that the choice of SBTech as Aspire’s sportsbook provider was based on the supplier’s ability to adjust its product offering to the unique needs of its clients.

SBTech chief executive Richard Carter commented: “This launch confirms SBTech’s position as the leading supplier of sports betting solutions for the sector’s top operators.

“We’re anticipating significant growth for all of Aspire Global’s partners, thanks to our expertise in deploying flexible trading and content solutions, with unique focus on cross-selling from casino to sports.”


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