Sportsbook solutions provider SBTech has launched a new sportsbook offering for Gibraltar-licensed iGaming operator Mansion Group.
Launched under the MansionBet brand, the sportsbook is powered by SBTech's Chameleon360 iGaming platform, and marks the first time that Mansion has operated a betting site since 2009.
Through the platform Mansion can access key tools such as price differentiation, trading and risk management services, controls for bespoke payouts and allowing customers to set betting limits.
It will also offer mobile-first products such as Add2Bet and Action Betting, both of which have been designed to enhance users' in-pay betting experience.
"SBTech's full platform solution is widely acknowledged as the industry's leading igaming product, delivering greater engagement, increased brand loyalty and higher lifetime value to our many clients around the world," SBTech chief executive Richard Carter said.
"I'm delighted to partner with Mansion, and fully expect this dynamic operator to enjoy further success with this exciting new brand."
Mansion Group chief executive Karel Manasco added: "The all-round strength and flexibility of SBTech's platform and the sheer quality of its products led us to select the company as our key provider.
"Our goal is to offer a market-leading sports product with an emphasis on cross-selling, and SBTech's expertise in this area, in addition to the scalability of its solution, made it the clear choice," he explained. "The launch of our sports offering is another very important milestone within our longer-term company vision."