Finnish gaming platform provider Finnplay has agreed integration deals with casino games developer Yggdrasil Gaming and payment provider MuchBetter.

Yggdrasil's portfolio of games will be added to Finnplay’s Billfold platform, including popular slots such as Vikings Go Berzerk, Orient Express and progressive jackpot slot Empire Fortune.

“Yggdrasil Gaming is an established multi-award winning online and mobile casino games provider and has a strong presence in regulated EU markets,” said Daniel Eriksson, partner at Finnplay. “We are therefore delighted that their games portfolio will be accessible for our white-label solution customers across Europe.”

Finnplay has also agreed this week to add MuchBetter's app-based payment wallet services to its platform.

MuchBetter enables users to make online, offline and contactless payments through their smartphone, pre-paid card or wearable device, and is expected to go live with Finnplay during the first quarter.

“The demand for MuchBetter among Finnplay’s clients is a great testament to the company’s growth, maturity and budding reputation,” said MuchBetter co-founder Jens Bader. “This is an immensely exciting project for the MuchBetter team.

“It is also an interesting challenge, since this doesn’t follow our usual route to market of selling direct to iGaming operators. We have to prove that the MuchBetter service works well as part of this kind of ecosystem, since we are always looking for the right opportunities to grow.”

Finnplay chief executive Martin Pranter added: “We’re known for using state-of-the-art technologies to help our brands create the best user experience possible.

“It’s an exciting new payments option which caters to some of the biggest pain points in the iGaming industry. We expect it to be widely used by existing clients, and of course we hope will be yet another reason for potential clients to work with us.”


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