Leading Italian gaming operator Snaitech has joined forces with supplier Vermantia to launch a new end-to-end betting solution for the retail sector.

Vermantia will combine its retail technology and distribution capabilities with Snaitech's experience in bookmaking, trading and risk management to provide retail betting operators with a complete shop-in-shop solution.

Set to be unveiled at ICE Totally Gaming next week, the platform will cover live sports, live racing, virtual sports, as well as other number games, and will be offered to customers in Spain, Italy, Eastern Europe, Africa, and Latin America.

"Our partnership with Vermantia meets both our goal to reach wider markets and our quest for a trusted partner with an international retail content distribution experience, so as to further implement our own offering to retail betting operators," said Snaitech chief executive Fabio Schiavolin.

"Utilizing smart technology and retail experience, omni-channel oriented, we believe that our joint innovative product offering will soon spawn new projects for both our companies."

Vermantia CEO Filippos Antonopoulos added: "Following years of collaborating with Snaitech in Italy, we know them to be a partner who maintains the player experience and retail journey at its core product focus.

"We are excited to further extend our partnership with Snaitech, bringing to players a ground-breaking end-to-end service, forged in Europe's most competitive sports betting market. It is our common belief that diverse content, aggregated by an enabling platform, delivered seamlessly to the shops and consumed through powerful self-service betting terminals, is the way forward for operators to stay ahead competition."

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