Playtech BGT Sports is to launch a number of enhancements for its self-service betting terminals (SSBTs), with new lottery games and improvements to its sports products to be unveiled at London's ICE Totally Gaming event this week.

Playtech BGT claims to offer the widest range of lottery products in the retail market via its SSBTs, with the new Betradar-powered World Numbers Service and 49s products to be on display at the show.

Coupled with the subsidiary's recent exclusive launch of Lottoland Solutions' lottery betting service, the supplier says that its SSBTs can cater to an evolving retail demographic.

Draws will be available on terminals every day of the week to provide operators with new opportunities to cross-sell sports betting customers into the lottery vertical, as well as appealing to seasoned lottery players.

Sports products currently available on the terminals will also be updated, with an easy-to-use goalscorer coupon integrated onto its on-screen matchday coupons. This allows customers to build cross-match accumulators for first, last and anytime scorers on a single page.

Playtech BGT has also rolled out back office tools to design bespoke over-the-counter coupons based on region, time, sport and market These remove the need for companies to offer printed fixed-odds coupons, which can date quickly, and allow clients to target particular customer profiles based on their shop clientele.

"Our development team has been busy making refinements and improvements across our product range in recent months, with the result being a market-leading SSBT, sports and lottery betting provision suitable for all retail operators," John Pettit, managing director for the UK, Ireland, Asia and Australia at Playtech BGT, said.

"Our enhanced lottery product will deliver additional content and more opportunities to shop customers, while they'll also be able to see an enhanced sports betting product with more functional goalscorer coupons, as well as bespoke digital coupons capable of better targeting customers and reducing operator costs," Pettit added.

Shares in Playtech plc (LSE:PTEC) were trading at 777.20 pence per share in London earlier Monday.