Betting data and broadcast solutions provider Sports Information Services (SIS) has agreed to supply its new greyhound racing service to Denmark’s former monopoly operator Danske Spil.
The greyhound racing service has been provided under the supplier’s Watch & Bet format, with SIS supplying live greyhound pictures, commentary and data for British and Irish greyhounds for retail and online.
“SIS has produced high quality and reliable content for the betting industry for 30 years and we have now developed an even better greyhound product for the international market,” said SIS sales director Sandra McWilliams.
“We are thrilled to be working with Danske Spil to provide them with our SIS Greyhound Service and we believe the content will prove popular with their customers and generate significant revenues and profits as the service develops."
The agreement follows a recent partnership with William Hill, which became the first UK bookmaker to launch SIS's greyhound service in a Watch & Bet format.
Danske Spil head of sports betting Jens Nielsen added: “I believe our customers will appreciate the quality greyhound content on show and the service from SIS which provides our customers with high quality content, at times that suit them.
“We have only started offering greyhound races from the New Year and we are convinced that SIS’s greyhound service will give our customers exciting experiences and will be a driving force in increasing interest and sales on our greyhound product on all our sales channels.”