While the betting industry slowly comes to the realisation that simply offering odds on eSports events is not enough to attract a new generation of players, Pinnacle has shot ahead in the vertical.
The past year has seen the range of leagues and games on which it offers markets jump 55 per cent, leading to a 119 per cent rise in total eSports wagers. It now offers 304 per cent more live-betting markets, with in-play wagers increasing 242 per cent.
This has been aided by the launch of Pinnacle's new eSports Hub, a resource available to customers in more than 100 territories. It has been quick to realise that a new approach to how betting products are presented to customers is required for the vertical.
eSports is growing into an international phenomenon, with betting on its events increasingly popular. Operators will soon be fighting for a share of this market, but will find themselves facing a formidable competitor in Pinnacle.
HIGHLY COMMENDED: UNIKRN
GIA 2018 Winners:
Sports betting operator of the year - Sky Betting & Gaming
Poker operator of the year - PokerStars
Bingo operator of the year - Stride Gaming
Casino operator of the year - PokerStars Casino
Social casino operator of the year - Aristocrat Leisure
Lottery operator of the year - La Française des Jeux
One to watch – operator award - VideoSlots
Operator innovation award - The Stars Group - Stars Rewards
Marketing campaign of the year - LeoVegas - Hitta.se
Social casino supplier of the year - Scientific Games
Sports betting supplier of the year - SBTech
Poker supplier of the year - Playtech
Bingo supplier of the year - Playtech
Marketing solutions provider of the year - Beehive
Casino supplier of the year - NetEnt
Game of the year - Playtech - Age of the Gods
Supplier innovation award - Scientific Games OneVoice
Lottery supplier of the year - Scientific Games
One to watch – supplier award - Red Tiger Gaming
eSports supplier of the year - Betgenius
Responsible gambling operator of the year - NO ONE