Few would have thought any emerging supplier would be capable of breaking OpenBet's dominance of the sportsbook sector, but SBTech is well on its way to doing so.
It is significantly growing its presence in regulated markets, moving into Portugal with Bet.pt, Romania with NetBet and the Czech Republic with Sazka Group. Further growth has come from new Scandinavian partnerships with Bethard, Evoke Gaming and Aspire Global.
Such growth is impressive, but its partnership with Sky Bet, covering the German market, is a clear sign of its increasing importance in the industry. The fact that it was selected over the operator's existing sportsbook partner speaks volumes.
Looking at the range of solutions it offers, it is clear why it is becoming such an attractive proposition. The likes of Add2Bet and Action Betting, as well as Cash Out functionality and Enhanced Payout accumulators, are major assets to companies in search of the latest tools.
This is translating into revenue growth. In 2017 GGR from live betting was up 117 per cent, with mobile in-play up 160 per cent. Active players for live betting were up 63 per cent, and up 103 per cent on mobile. SBTech has leapt from being a challenger to an increasingly dangerous competitor, making it a worthy winner of the sportsbook supplier of the year for the second year in succession.
HIGHLY COMMENDED: BETGENIUS
GIA 2018 Winners:
Sports betting operator of the year - Sky Betting & Gaming
Poker operator of the year - PokerStars
Bingo operator of the year - Stride Gaming
Casino operator of the year - PokerStars Casino
Social casino operator of the year - Aristocrat Leisure
Lottery operator of the year - La Française des Jeux
One to watch – operator award - VideoSlots
Operator innovation award - The Stars Group - Stars Rewards
eSports operator of the year - Pinnacle
Marketing campaign of the year - LeoVegas - Hitta.se
Social casino supplier of the year - Scientific Games
Poker supplier of the year - Playtech
Bingo supplier of the year - Playtech
Marketing solutions provider of the year - Beehive
Casino supplier of the year - NetEnt
Game of the year - Playtech - Age of the Gods
Supplier innovation award - Scientific Games OneVoice
Lottery supplier of the year - Scientific Games
One to watch – supplier award - Red Tiger Gaming
eSports supplier of the year - Betgenius
Responsible gambling operator of the year - NO ONE