There are more and more companies looking to offer data-driven solutions to iGaming, and Beehive has pushed its way to the top.
At its core, Tel Aviv-based Beehive is an iGaming business intelligence platform that consolidates enormous amounts of data into a solid data warehouse. It has developed powerful data-driven tools that drive growth for its clients.
Beehive allows operators to segment players by specific behavioural characteristics and quickly create multi-channel campaigns to target them with relevant promotions, delivering the right message at the right moment. It is a gaming marketer's best friend.
It already works with some of the biggest operators, including GVC, Ladbrokes Coral, Microgame, Snai and Markets.com, and late last year launched Pulse, a revolutionary new iGaming BI product that transforms the way operators analyse big data.
The company spent years learning which KPIs drive operators in their day-to-day operations, and Pulse is the result.
Alongside Beehive's flagship Labs product, it is using new technology to offer cutting-edge solutions to its clients. It is using artificial intelligence to convert data into actionable insights, and this could be just the start of a new revolution in iGaming marketing.
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GIA 2018 Winners:
Sports betting operator of the year - Sky Betting & Gaming
Poker operator of the year - PokerStars
Bingo operator of the year - Stride Gaming
Casino operator of the year - PokerStars Casino
Social casino operator of the year - Aristocrat Leisure
Lottery operator of the year - La Française des Jeux
One to watch – operator award - VideoSlots
Operator innovation award - The Stars Group - Stars Rewards
eSports operator of the year - Pinnacle
Marketing campaign of the year - LeoVegas - Hitta.se
Social casino supplier of the year - Scientific Games
Sports betting supplier of the year - SBTech
Poker supplier of the year - Playtech
Bingo supplier of the year - Playtech
Casino supplier of the year - NetEnt
Game of the year - Playtech - Age of the Gods
Supplier innovation award - Scientific Games OneVoice
Lottery supplier of the year - Scientific Games
One to watch – supplier award - Red Tiger Gaming
eSports supplier of the year - Betgenius
Responsible gambling operator of the year - NO ONE