Kindred Group has added a new online gaming brand to its portfolio with the launch of its first dedicated online casino in Romania.

The operator said that the launch is part of its strategy to entertain customers in key markets through “hyper-local brands”.

VladCazino has been developed in-house on Kindred's proprietary platform and marks the first time that a Romanian licensed operator has rolled out an additional brand through its existing licence, with Kindred’s Unibet brand previously licensed in the market.

“As Kindred continues to grow, it’s important that we always stay close to our customers,” said Kindred Group chief commercial officer Ebba Ljungerud. “VladCazino is the result of an impressive team effort within the company, offering our Romanian customers a product and experience truly tailored to their needs.

“We are now really excited for VladCazino to get off to a great start, and as with all of our brands, provide the highest standards of customer experience, product offerings and player safety.”

VladCazino follows the successful launch of new Kindred brands Storspelare and Storspiller in Sweden and Norway last year.

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