Sports betting solutions provider Playtech BGT Sports (PBS) is set to roll out a new bet-building solution for self-service betting terminals (SSBTs) in time for this summer's FIFA World Cup.

The MatchAcca tool allows customers to create their own bet by combining several selections within a match, such as Team to Score First, To Win First Half and Over 3.5 Goals, then combine them into a single bet.

Using the PBS self-service betting terminals (SSBTs), customers make their selections from the standard match screen, then activate the MatchAcca selection to combine the bets into one.

Market creation and odds delivery specialist AlgoSport has developed a set of algorithms, through an exclusive agreement, to ensure a range of contingencies can be priced almost immediately for each MatchAcca activation. This means there is no need for PBS' traders to approve each bet.

The product is due to be rolled out to coincide with the conclusion of the 2017-18 European football season and ahead of the start of this summer's World Cup, which kicks off in Moscow on June 14th.

"MatchAcca is revolutionary for the retail space," PBS managing director for the UK, Ireland, Asia and Australia John Pettit said. "We've delivered a product which once again brings the best of online betting into the shop, and we're sure it will appeal to new and existing retail bettors alike.

"Our SSBTs are the perfect platform for a bet request tool, with large screens and extensive football content allowing customers to easily choose selections and activate MatchAcca," Pettit explained. "Operators will experience the higher margins associated with multiples betting, while also driving customer engagement as the industry rides a wave on the back of this style of product."

Shares in Playtech plc. (LSE:PTEC) were trading up 1.22 per cent at 796.00 pence per share in London early Tuesday.