Business News

Sports data specialist Sportradar has signed an agreement to provide live and on-demand streaming of events hosted by the newly formed World Baseball Softball Confederation Europe (WBSC Europe).

Sportradar’s Over-the-Top (OTT) solution will become the first joint initiative of WBSC Europe, which was created last week following the merger of the European Softball Federation (ESF) and Confederation of European Baseball (CEB).

The OTT platform will provide live and on-demand streaming of baseball and softball tournaments across Europe, including all Pan-European Competitions such as the European Championships, Super6 and Youth Championships.

In future, Sportradar’s OTT platform will also support the national competitions and leagues of member federations.

“This new initiative will help enhance the popularity and visibility of both softball and baseball across Europe, with both live and on-demand broadcasts and video content available for fans,” said Sportradar managing director of OTT, Rainer Geier.

“This is yet another quality initiative that will see Sportradar’s OTT services used to help broadcast sport direct to fans, joining our already established partnerships with federations such as the European Handball Federation (EHF), EuroHockey, ITF and ITTF.”

Rainer Husty, CEB vice president and head of marketing and media, commented: “This a unique chance to position our sport on a strong, joint platform. We see a lot of potential in this project for the growth of our game and are very happy to have Sportradar as a partner on our side.”