Esportsbetting.com has claimed to have launched the first Malta-built and licensed portal for betting on competitive gaming.

The new site was founded by Benjamin Bradkte, former head of marketing for Berlin-based esports data aggregator Dojo Madness, and offers betting on a range of popular esports titles such as League of Legends, CS:GO, Dota2 and Overwatch.

The business is headquartered in Malta, and operates under a licence from the Malta Gaming Authority. The platform will initially be made available across a limited range of countries including Germany, Austria and Sweden, with the company in the process of applying for a UK operating licence.

It is backed by start-up consultancy Frontloop Media, which has previously helped launch iGaming sites such as ComeOn, Wetten.com and MobileBet.

Esportsbetting aims to operate at the highest level of integrity through a partnership with self-regulatory body the Esports Integrity Coalition (ESIC).

This will see it only offer odds on markets where integrity checks can be carried out, carry out ID verification on all customers and adhere to a high standard of customer protection.

"Esportsbetting.com is aimed at providing the most secure, integrity-driven esports-first betting experience in the market," said Bradkte.

"ESIC is very pleased to partner with esportsbetting.com," ESIC commissioner Ian Smith added. "They will contribute to and benefit from our suspicious betting alert network and help sustain our vital anti-corruption education work.

"Most importantly, the more integrity-conscious betting operators like esportsbetting.com we partner with, the less opportunity there is for unscrupulous illegal operators to get a foothold in the market."

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