Romanian bookmaker Get’s Bet has gone live with its new SBTech-powered sports betting platform.

Following a deal announced last month, players on Getsbet.ro will now have access to SBTech’s pre-match and live sports coverage, with a retail version set to be rolled out in the coming weeks.

SBTech said that the operator will benefit from a customised API solution for customer and transaction details, allowing it to streamline the player management process online and on retail.

“I’m delighted that yet another regulated operator has launched with SBTech on the strength of our world-class igaming solution,” said SBTech chief commercial officer Andrew Cochrane. “Our ability to simplify both the player journey and the operator experience is at the core of our ongoing success, and we anticipate huge success across all metrics for Get’s Bet in a regulated market that is central to the Eastern European region.”

Get’s Bet CEO Cristian Roman added: “SBTech’s industry-best sports betting product is now set to help us achieve our ambitious goals.

“The breadth and depth of the sportsbook will provide us with genuine competitive edge, while the strength and configurability of the back office will enable us to rapidly scale the business by taking advantage of ingenious cross-selling techniques to unify the sports and casino experiences.”

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