The American Gaming Association (AGA) has announced six new board-level members, including high profile operators Paddy Power Betfair, The Stars Group and GVC Holdings.

The three are joined by games testing laboratory BMM Testlabs, tribal gaming operator Choctaw Casinos and Resorts, and Las Vegas-based resort and casino operator Golden Entertainment on the AGA board.

"More than ever before, AGA's diverse membership reflects the broad interests of the casino gaming industry," AGA president and chief executive Geoff Freeman said.

"Adding these six industry leaders will help our ability to serve as an effective advocate for the industry as a whole, and we're excited to add their expertise to our board."

As well as becoming a board-level AGA member, BMM Testlabs has also agreed a strategic alliance with the industry association. This will see BMM support strategic priorities such as driving efficient regulatory reform and supporting policies to promote innovation and reinvestment in the gaming sector.

The company already participates in the AGA's Sports Betting Task Force and Next Generation Gaming Policy Working Group.

"We're excited to be working more closely with the AGA and its membership to help advance industry priorities like regulatory reform," BMM Global president and CEO Martin Storm said.

"As our industry seeks to learn more about these new opportunities, we look forward to educating key stakeholders including regulators, legislators, suppliers and operators across the global gaming landscape."