Stockholm-listed Scout Gaming Group has announced its second new partnership of the week with a deal to power a daily fantasy sports (DFS) site for the Indian market.
The India-facing site will be operated by UK-based startup StarPick on the Scout Gaming DFS platform and is scheduled to launch this month, initially offering cricket contests.
StarPick, which also maintains an Indian subsidiary in Bangalore, has agreed a partnership with Indian media giant NDTV to help promote the new offering.
"To date we have focused our sales activities in Europe, but the potential for DFS in India is large, which is why the agreement with StarPick is exciting," Scout Gaming chief executive Andreas Ternström said.
"Cricket is the dominating sport in India which makes it possible to reach a large number of potential DFS-players," he explained. "Also European football has many followers in India which over time will contribute to increase the network liquidity for the Premier League. As a result of the cooperation with StarPick we will be able to offer Cricket to all of our customers going forward."
StarPick co-founder and chief operating officer Trigam Muhkerjee added: "We are proud to launch StarPick Daily Fantasy Sport in India. Scout Gaming's sophisticated DFS platform in combination with our domain expertise, in particular cricket, makes us convinced that StarPick will offer a player experience that will be well received in India."
Shares in Scout Gaming Group AB (STO:SCOUT) were trading down 1.49 per cent at SEK46.20 per share in Stockholm Thursday morning.