Bookmaker Paddy Power has launched an electronic self-exclusion process for its retail players across all UK licensed betting offices.

Launched to replace the current paper-based self-exclusion system, the new electronic process allows players to use an in-shop app, hosted on an Android or iOS tablet.

The system stores the customer's image and contact information, and automatically distributes their profile to up to ten Paddy Power shops in their area. It also makes the self-exclusion instant, rather than having to wait until the shop staff have processed the request, and is compliant with the European Union's General Data Protection Regulations.

"Providing quick support for customers who want to self-exclude is a key element of our responsible gambling agenda," Paddy Power managing director of retail David Newton explained. "We believe that this new process will make self-exclusion easier and quicker for our customers and hope that other retail betting-operators join us in providing this service."

The new system was trialled by all shops in the English county of Kent before the national roll-out.

It has been developed by Responsible Gambling Consultancy, a risk management solutions provider established in 2016. The self-exclusion system is available for all betting operators, while the company also offers a range of training, consultancy and anti-money laundering services.

Paddy Power aims to have the system in place at all its UK stores by June this year, with a roll-out across its Irish retail estate to follow later in 2018.

Shares in Paddy Power Betfair plc (LSE:PPB) were trading up 1.12 per cent at 7,235.00 pence per share in London Tuesday morning.