Stockholm-listed sports betting provider Kambi Group has agreed a deal to provide its sportsbook solution to Stanleybet Romania.
Stanleybet has been active in the Romanian market since 2004 and secured an iGaming licence in 2016. It operates a network of more than 300 shops alongside a growing online presence, with both channels set to utilise the Kambi platform.
The new long-term partnership will see the operator migrate its Stanleybet.ro site onto the Kambi platform, which will be integrated into an Oryx Gaming player management system.
This integration is expected to complete ahead of the start of this summer's FIFA World Cup in June.
"As one of the strongest sports betting brands in Romania, I'm delighted Stanleybet Romania has chosen Kambi and our market-leading Sportsbook to springboard the company to its next phase of growth," Kambi chef executive Kristian Nylen said.
"The agreement reflects the strength of our multi-channel offer, as well as the flexibility of the Kambi Sportsbook, with Stanleybet keen to offer their customers a unique and differentiated sports betting experience."
Stanleybet Romania chief executive Sorin Georgescu added: "This partnership is a key milestone for Stanleybet Romania's evolution in the local market. During the tender process, it quickly became clear Kambi not only had the best sportsbook in the field but also possessed the most sophisticated proprietary technology in the industry.
"Our mission is to offer our customers the best sports betting experience possible and by partnering with Kambi we will be able to do exactly that, with the added flexibility to differentiate and stay true to the strong Stanleybet Romania brand."
Shares in Kambi Group plc (STO:KAMBI) were trading down 1.11 per cent at SEK106.80 per share in Stockholm Friday morning.