New York-listed lottery and gaming supplier Scientific Games is continuing to position itself for the potential opening of the US sports betting market, agreeing a partnership with geolocation specialist GeoComply.
Scientific Games' SG Digital division will integrate GeoComply's geolocation technology with the OpenBet sports betting platform, enabling the company to verify that a player's wager has been placed from a location where sports betting is authorised.
The partnership enables SG Digital to ensure compliance with federal and state regulations, and has been struck ahead of the Supreme Court decision on New Jersey's challenge of the Professional and Amateur Sports Protection Act (PASPA).
“Scientific Games has been a long-time partner of GeoComply since the onset of US-regulated iGaming, having first gone live with our geolocation technology in New Jersey in 2013,” said GeoComply USA chief executive Anna Sainsbury.
“As a market innovator, they have taken the initiative to anticipate the US sports betting market’s regulatory needs by integrating our geofencing capabilities into their products. This move ideally positions Scientific Games as the industry awaits the Supreme Court decision on the Professional and Amateur Sports Protection Act (PASPA).”
Quinton Singleton, vice president of corporate strategy and government affairs at SG Digital, added: “Having recently announced that our sports betting solution is already under review by the New Jersey Division of Gaming Enforcement, Scientific Games sees itself at the forefront of the industry to mobilize and offer live online sports wagering as soon as the law permits. GeoComply’s technology is key for preparing and licensing our solution in such a highly anticipated time in our industry.”
Shares in Scientific Games Corp. (NSQ:SGMS) closed in New York Monday up 2.50 per cent at $53.50 per share, 5.6 per cent off their 52-week high of $56.45 per share set on January 23rd.