Stockholm-listed B2B fantasy sports provider Scout Gaming Group has entered into an agreement to launch a new daily fantasy sports (DFS) platform for Norwegian government-owned radio and television public broadcasting company NRK.
Initially for this summer's football World Cup, Scout Gaming will provide a free-to-play fantasy sports platform for NRK, which broadcasts three national TV channels and three national radio channels, as well as a number of digital radio stations.
The agreement also provides that NRK and TV 2, the largest commercial television broadcaster in Norway, will enter into a partnership where each TV channel's viewers will be able to play DFS against each other.
"The fact that Norway's two largest TV channels combine and offer its viewers an opportunity to play DFS during the World Cup confirms the establishment of the gaming vertical in Europe," said Scout Gaming CEO Andreas Ternström.
"We have previously seen successful examples of editorial integration when Norwegian TV2 has used our gaming platform for other sports. The fact that NRK now, along with TV2, engages in an editorial collaboration will further enhance the viewers experience as the number of players is expected to increase."
Shares in Scout Gaming Group AB (STO:SCOUT) were trading down 1.24 per cent at SEK39.70 per share in Stockholm Wednesday.