UK sports betting solutions provider Amelco has renewed its partnership with BetStars, the sports betting brand operated by The Stars Group.

This sees the companies continue a partnership that was first established ahead of the launch of the offering in 2015.

As part of the extension Amelco is to have dedicated development teams work on the BetStars offering, helping improve the brand's technology roadmap.

"Amelco is delighted to extend the agreement with BetStars and we look forward to working closely with the brand to service its sportsbook portfolio and continue a partnership that will allow both parties to maximise their full potential," the supplier's owner and founder Damian Walton said.

While the BetStars sportsbook contributed the lion's share of the USD$27.8m of sportsbook revenue generated by The Stars Group in Q1 2018, the operator has moved to significantly expand its presence in the vertical.

The Q1 included a contribution from CrownBet, new owner of the William Hill Australia business, in which it holds a majority stake. The operator has also agreed a $4.7bn deal to acquire the sportsbook-driven operator Sky Betting and Gaming.

Shares in The Stars Group Inc (TSX:TSGI) closed down 6.26 per cent at CAD$42.68 per share in Toronto Friday.

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