Sports data specialist Genius Sports has partnered with the US National Collegiate Athletic Association (NCAA) in a landmark deal which it claims will transform the digital collection and distribution of intercollegiate sports data.

The agreement will benefit the NCAA's more than 1,100 member institutions across all three divisions, and will be used in select NCAA championships, starting with men's and women's basketball tournaments in 2019.

Genius Sports' software will revolutionize how real-time data and statistics are captured, managed and distributed, with the technology subsequently rolled out to schools for other NCAA sports, including volleyball, football, soccer, baseball and softball.

"This digital transition comes at a time when data for all intercollegiate sports are increasingly important to our fans, our institutions and our partners," said Oliver Luck, executive vice president of regulatory affairs and strategic partnerships for the NCAA.

"This initiative will transform the way we collect, use, and distribute the vast amount of sports data being consumed across all sports at every level. It will allow our schools to upgrade to state-of-the-art technology."

As part of the agreement, Genius Sports will serve as the NCAA's exclusive agent in licensing real-time official data from championship events, including the popular March Madness basketball tournament.

"This technology will deliver a world-class experience for NCAA fans, coaches, players, athletic directors and administrators alike," said Mark Locke, chief executive of Genius Sports. "We're delighted to be playing a pivotal role in the NCAA's digital transformation, implementing one of the most advanced technology systems in sports."