Georgian betting operator Adjarabet has launched a new sportsbook product powered by sports betting solutions provider SBTech.

The move is part of Adjarabet's plan to extend its reach in the Causcasus region, with the operator also set to go live in Armenia's gaming market in the coming weeks.

Through the deal, Adjarabet will roll out a new mobile offering, as well as a selection of SBTech's popular in-play betting products such as Pulse Bet, Action Betting and Add2Bet.

"SBTech is delighted to go live with another market-leading regulated operator, and we're looking forward to providing Adjarabet with our best-in-class mobile betting features as well as the widest range of in-play markets and responsible gambling controls," the supplier's chief commercial officer Andrew Cochrane said.

"Georgia and Armenia are both enormously promising markets and we look forward to working closely with Adjarabet to supply the most powerful, localised sports betting product possible."

Koba Davarashvili, CEO of Adjarabet, added: "Adjarabet is delighted to be going live with SBTech's Seamless sportsbook solution. We're sure our thousands of existing customers will love the best range of unique markets and in-play features among Georgian operators.

"The platform will enable us to consolidate our market-leading position in Georgia and satisfy our international aspirations beyond this year's World Cup."

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