London-listed Gaming Realms has signed a licensing deal with US television production and distribution studio Sony Pictures Television.
Through the three-year licensing deal, Gaming Realms has launched MillionaireGames.com, a new site hosted on its proprietary platform.
The new site aims to tap into interest around the popular quiz show Who Wants to Be a Millionaire?, which returned to UK TV screens earlier this month to celebrate the 20th anniversary of its first broadcast.
Later this year Gaming Realms is to launch a new variant of its popular Slingo game format featuring Who Wants to be a Millionaire's branding.
"We are honoured and excited to be partnering with Sony Pictures Television and developing gaming content around one of television's most successful gameshows, in celebration of its 20th anniversary," Gaming Realms chief executive Patrick Southon said.
"This opportunity is proof of our ability to build creative and innovative content and we look forward to the launch of the new Slingo Who Wants To Be A Millionaire? format in the coming months."
Shares in Gaming Realms plc (AIM:GMR) were trading down marginally by 0.63 per cent at 7.78 pence per share in London Tuesday morning.