London-listed betting and gaming operator William Hill has agreed a deal to power a new sportsbook for Atlantic City's Ocean Resort Casino.
The Ocean Resort Casino is due to open in June, and pending regulatory approval, will feature a 7,500 square foot sportsbook on its gaming floor.
This will feature a central bar, operated by William Hill US, and surrounded by video wall technology featuring broadcasts of sporting events and live in-play odds.
Ocean guests will be able to bet on a range of sports including American football, basketball, baseball, hockey, tennis and association football. Players will also be able to access William Hill's online and mobile betting products on-property.
"We are very excited to be a part of Ocean Resort Casino, and to have a presence on the Atlantic City boardwalk," William Hill US CEO Joe Asher said. "We have had great success working with Ocean's senior management in Las Vegas, and we are excited to have the chance to do so in Atlantic City at what will be the best sports book in town."
Bruce Deifik, chairman of Ocean Resort owner AC Ocean Walk, added: "Ocean Resort Casino is thrilled to partner with William Hill, the best name in sports betting, to establish a truly unique sports betting experience in the center of our resort and in Atlantic City.
"From real-time betting to exclusive hospitality for major events, the sports book will be second-to-none."
The deal has been facilitated by the Supreme Court's decision to strike down the federal ban on sports betting regulation in the US. It is the first move by William Hill since that ruling to strengthen its position in the US sports betting market beyond Nevada.
It already operates the Race and Sports Bar at the New Jersey's Monmouth Park Racetrack, with the track expected to be among the first operators to launch legal betting in the US.
William Hill's latest New Jersey partner, the Ocean Resort Casino, is due to open its doors on June 28th, on the site of the former Revel Casino. It is one of two new venues to open in Atlantic City this summer, alongside the Hard Rock Hotel & Casino Atlantic City.
Shares in William Hill plc (LSE:WMH) were trading marginally down 0.52 per cent at 327.20 pence per share in London Tuesday afternoon.