London-listed gaming software provider Nektan has entered into a partnership with affiliate network Traffic Label to launch a number of new online casino brands on the Nektan platform., and have all gone live on Nektan’s proprietary platform Evolve, with an additional five sites planned for launch during the second half of 2018.

As part of the supplier’s white label service, the sites are supported by content from a range of developers, with Nektan handling all back-end functions including regulatory approval, account management and CRM activity.

The agreement allows scope for further expansion, with the potential to launch more brands in 2019 and onwards.

“We’re thrilled to have partnered with Traffic Label,” said Nektan commercial director Claire Osborne. “This deal strengthens our multi-brand growth strategy, built around our partners having the ability to launch multiple casino brands quickly and efficiently under one seamless platform and reporting structure.

“Through building a network of brands, Traffic Label is now able to maximise its marketing opportunities, while reducing its cost per player acquisition. We’re looking forward to developing our relationship with Traffic Label further with the launch of new brands planned for this year.”

Traffic Label director Oded Keinan added: “When launching our new sites, we enjoyed a smooth and seamless process thanks to Nektan’s proprietary technological framework. Their ability to manage back-end operations gives us the opportunity to focus on our core strengths of driving traffic whilst giving players an extensive portfolio of slots and live based games.”

Shares in Nektan plc (AIM:NKTN) were unchanged in London Thursday morning at 23.50 pence per share.


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