Stockholm-listed B2B fantasy sports provider Scout Gaming Group is entering the Asian market in partnership with mobile gaming specialist Bravio Technologies.
The partnership will see Scout launch its daily fantasy sports and pool betting games for subscribers on Bravio's pan-Asian network.
It is initially launching a free-to-play tipping game ahead of the FIFA World Cup, followed by a monetised version offering direct carrier billing.
Following the conclusion of the tournament, Scout will launch a simplified version of its DFS game in the Malaysian market, before rolling out its full product portfolio across the region in time for the 2018-19 English Premier League season.
"We are extremely excited about this partnership that will for the first time take our product into the wider Pan-Asian markets," Scout Gaming chief executive Andreas Ternström said. "It's a natural step in our ambition to take lead position, not only in Europe but on the global stage.
"Bravio has setup a very strong distribution network through the leading Telecom operators in the region and we look forward to see how end-users will respond to our games."
Its partner in the new venture, Bravio Technologies, is a Toronto-based business that offers marketing and gaming solutions for mobile network carriers using direct carrier billing.
"Our customers in Asia are demanding access to world class DFS products via mobile to expand their entertainment and engagement into the future of sports-based gaming," Bravio managing director David van Herwaarde explained.
"It has taken us a while to assess and select the preferred supplier of product and content to meet this demand. I believe Scout have the necessary credentials to help us maximize the opportunities in a market bulging with actively engaged millennials."
Shares in Scout Gaming Group AB (STO:SCOUT) were trading up 0.22 per cent at SEK45.40 per share in Stockholm Monday morning, having set a new 52-week high of SEK48.90 per share on Friday (June 8th).