Stockholm-listed Kambi has launched its sportsbook solutions in two new markets following rollouts for Stanleybet Romania and South Africa’s Sun International.

Both operators are now live with their respective Kambi-powered sportsbooks, with the site re-launched just seven weeks after signing with Kambi, and Sun International re-launching its brand following a deal last December.

The launch with Sun International, South Africa’s largest casino operator with a growing presence in Latin America, comes after the operator received the required approval from the local regulator.

The operator noted that the upgraded Sunbet site is already delivering increased bet volumes.

"In Kambi we are confident we have selected the right partner to help us grow our sportsbook,” said Martin Sack, group manager of online business development at Sun International. “Kambi has a record of springboarding visionary sportsbooks and through this partnership, I believe our customers have access to what is arguably one of the best sportsbooks in the South African market.

“Early indications are that our customers are thoroughly enjoying the Sunbet site’s greatly expanded offering.”

Kambi chief commercial officer Max Meltzer said that the launches were further evidence of the supplier’s scalability.

“I’m delighted Kambi has launched with both Stanleybet Romania and Sun International, particularly ahead of the World Cup, which will provide the perfect opportunity for players to experience the quality of the Kambi Sportsbook,” Meltzer said.

“The fact we launched two customers into jurisdictions with different regulatory frameworks in such a short space of time illustrates the scalability of the Kambi Sportsbook, a capability which has seen us expand into multiple regulated markets across six continents.”

Shares in Kambi Group plc (STO:KAMBI) were unchanged in Stockholm Friday morning at SEK157.00 per share, having set a new 52-week high of SEK165.20 per share yesterday.


GIQ Magazine Digital Edition