New York-listed International Game Technology (IGT) is powering FanDuel Group's sports betting platform in the regulated New Jersey market.

The IGT powered sportsbook features a bespoke user interface to offer "best-in-class" consumer experience, backed up by Paddy Power Betfair's pricing, trading and risk management capabilities.

The FanDuel Sportsbook will initially operate at Meadowlands Racetrack in East Rutherford, New Jersey, offering over-the-counter bets, with self-service kiosks, other retail services, and online and mobile wagering options to follow in the coming months.

"We are delighted to choose IGT's leading platform for our sports betting platform in New Jersey, starting with the recent 'go live' at the Meadowlands Racetrack," said Matt King, FanDuel Group CEO.

"When we evaluated sports betting platform provider partners in the U.S., IGT was the ideal choice, based on the company's proven history in the space and the quality, reliability and flexibility of the sports betting technology that it has deployed for customers around the world."

FanDuel Group was established earlier this month following the merger of Paddy Power Betfair's (PPB) US operations with FanDuel, with PPB controlling 61 per cent of the new company. The group operates a portfolio of brands including FanDuel, TVG, Betfair Casino and DRAFT.

Commenting on the launch, IGT senior vice president of Interactive, Sports Betting and Licenses, Enrico Drago, said: "IGT's sports betting technology combined with the expertise of FanDuel represents two experienced, complementary sports betting companies coming together to create a reliable, world-class sports betting experience in New Jersey.

"As sports betting in the U.S. continues to evolve, IGT is prepared to address the needs of its partners through proven solutions and technologies that can be deployed today to advance sports betting across land-based and mobile platforms."

Shares in International Game Technology plc. (NYSE:IGT) closed in New York Monday at $24.40 per share, prior to the announcement, while shares in Paddy Power Betfair plc. (LSE:PPB) were trading down 1.65 per cent at 8,360.00 pence per share in London Tuesday morning.