Sports betting solutions provider SBTech continues to snap up new business in the United States, with its latest deal seeing it partner Golden Nugget to launch an omni-channel sports betting solution for the Golden Nugget casinos in New Jersey and Mississippi.

The partnership will see SBTech integrate its sportsbook with Golden Nugget's existing iGaming platform in New Jersey, providing a full platform and sportsbook solution to the company’s on-property businesses in New Jersey and Mississippi, including an integration into their existing casino management systems.

SBTech will also develop a custom front-end for Golden Nugget to ensure differentiation, alongside a bespoke trading strategy and non-pooled risk management solution to allow the operator to offer unique pricing for all US sports.

"I’m very pleased to confirm our latest strategic partnership with a major US operator," said SBTech chief executive Richard Carter. "Golden Nugget fully shares our vision of leveraging the power of innovation to achieve sports betting success, and as the US market matures, I’m confident of the potential for further collaboration in multiple jurisdictions."

Golden Nugget SVP and general manager of Online Gaming, Thomas Winter, added: "Since sports betting is a critical component of our successful expansion for online betting and gaming in the US, SBTech persisted through our arduous review process.

"In the end, we knew SBTech was the right partner for us because of its industry-leading retail and online technology, their significant and diverse regulatory experience as well as its innovative product-driven approach."

The Golden Nugget deal adds to SBTech's recent wins in the United States with the likes of Churchill Downs and Resorts Casino.