EquiLottery has reached an agreement to include racetrack content from Penn National Gaming in its new live horse racing game which will launch with the Kentucky Lottery in March.
EquiLottery’s Win Place Show lottery game based on the results of live horse racing will now feature racing content from Penn National’s five thoroughbred tracks in Charles Town Races (West Virginia), Mahoning Valley Race Course (Ohio), Penn National Race Course (Pennsylvania), Sam Houston Race Park (Texas) and Zia Park (New Mexico).
The pilot with the Kentucky Lottery begins on March 24th, with the 90-day pilot program offered through 45 exclusive test retailers across Louisville, Lexington and Northern Kentucky.
“We are always looking for new marketing opportunities and revenue sources to improve our racing product and draw new fans to the sport of horse racing,” said Penn National Gaming vice president of racing Chris McErlean. “Win Place Show has the potential to fill both buckets and we’re excited to be a part of this unprecedented product. We see nothing but upside in opening up our content through this pilot program in Kentucky.”
This agreement will also enable EquiLottery to offer live and archived video streaming of these races through a recent agreement with Roberts Communications Network, and opens up the opportunity to offer Penn National’s racing content if Win Place Show spreads to other state lotteries.
“We are pleased to build upon our working relationship with Penn National Gaming by including their racing content in our upcoming pilot program,” said EquiLottery founder and CEO Brad Cummings. “This partnership is very important in enabling us to offer a seven-day-a-week product to existing lottery players and create new lottery players drawn to our unique game offering. We thank Chris and his team for helping us pave the way for this exciting new lottery category.”