Sports data and digital content provider Sportradar has agreed a deal to provide its risk management and data services to sports betting news and analysis site BetChicago, pending regulation of sports betting in the US state of Illinois.

The multi-year partnership has already seen Sportradar’s media products integrated with the newly launched BetChicago.com to enhance the site’s sports betting content.

Pending the legalization of sports betting in Illinois, Sportradar will also provide risk management and data services to Oak Brook-based BetChicago.

“This partnership with Sportradar is a great first step for BetChicago,” said Frank Ignatius, CEO of BetChicago. “By partnering with the most innovative and technologically advanced vendor in this industry, BetChicago has elevated its brand and stayed true to its goal of offering best-in-class content and technology.

“Live, accurate, real-time data is essential to BetChicago the media company, and will be even more critical in the future with the imminent legalization of sports betting in Illinois. We believe the future of this industry is directly tied to live-betting and other real-time functionality, so a deal with the leader in sports data is a natural fit.”

Sportradar vice president of gaming sales, Neale Deeley, added: “It truly is an exciting time in the United States for sports betting and we’re delighted to partner with BetChicago as they proactively look to provide sports fans in Illinois with the highest quality betting technology, services and content.

“This partnership shows that Sportradar is not only committed to working with big partners in the United States, but also identifying new market entrants that we believe we can support and elevate with our systems.”

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